LocalFoundry is the answer to one question every local business eventually asks: who handles all of our online stuff?
Co-founder — Systems & Delivery
James builds the systems side of LocalFoundry: the websites, booking flows, CRM pipelines and AI answering that a business actually runs on day to day. He starts every engagement the same way — find where opportunity is leaking, then build the smallest system that stops it.
Co-founder — Growth & Local Search
Trey owns visibility and demand: Google Business Profiles, local search, reviews, and the acquisition work that follows. He spends his time in the same places your customers do — the map pack, the reviews, the first phone call — and builds from what he sees there.
A website is one component. What a local business needs is a working chain: get found, capture the inquiry, answer it, follow up, report on it.
We will tell you not to buy the expensive tier if the cheap one fixes your problem. Selling you a rebuild you don't need is how relationships end.
Domain, hosting, security, updates, listings, automations — all ours to manage. You should never be the integration layer for your own tools.
Qualified leads, booked jobs, answered calls, revenue by channel. Impressions are not results.
Service businesses with real customers and real phone calls: auto shops, barbers and salons, restaurants, trades, clinics and local retail. Usually somewhere between one location and a handful, usually with an owner who is still the busiest person in the building.
We're based at 9990 Fairfax Blvd, Ste 560, Fairfax, VA 22030 and work across the DMV.
