← All workSeafood restaurant · Annapolis, MD
Bayfront Crab House
A packed seasonal restaurant with no site at all. We gave them a foundation people trust.
System 01 · Business Card
The business
A waterfront crab house with a fiercely seasonal business, a Facebook page as its only web presence, and market-priced menu items that change weekly.
The gap we found
Out-of-town visitors could not confirm hours, seasonal availability or whether there was parking. The staff answered the same four questions on the phone all day.
The system we built
A fast, credible site with a self-updating menu
Market pricing and seasonal items are editable in minutes, so what is on the site is what is in the kitchen.
Answering the four questions before they are asked
Hours, parking, wait expectations and large-party policy front and center on mobile.
Large-party and event inquiries in writing
A structured inquiry form replaced the busiest phone call of the week.
What changed
- Fewer repeat phone questions during service
- Visitors arrive with correct expectations
- Event inquiries arrive with the details attached